James was appointed ACS Chief Executive in November 2006, since then he has re-focused the organisation on being the strongest possible voice for local shops. He has led a unique research programme that informs ACS’ policy work, launched an industry-leading assured advice scheme in partnership with Surrey County Council, created a new and unique events programme, and increased membership and engagement from all parts of the industry. He has been recognised for his work with outstanding achievement awards from Palmer & Harvey, YIGA, and the Retail Industry Awards. James is a member of ministerial advisory groups including the Future High Streets Forum, the National Retail Crime Steering Group and the Retail Policy Forum. He also sits on the boards of Community Alcohol Partnerships and the Proof of Age Standards Scheme (PASS).
James joined ACS in 1997. He has a degree in Politics from the University of Essex, and an MBA from Kingston Business School.